A while back, Gmail introduced their inbox tabs and started sorting email messages automatically. Some emails go to the Primary tab, others to the Social, and a big part of emails land in the Promotions tab. For marketers, this was a significant change. No surprise that it caused a lot of fear and negativity. But…
Despite the growing interest in social media platforms and instant messaging apps, email marketing continues to impress with its engagement efficiency. Whether you run a small local business or operate with international distributors and retailers, email marketing can indeed help further your goals, even in 2020. According to Business 2 Community, 61% of customers prefer…
COVID-19 pandemic changed a lot of things – and many businesses had to adapt to survive. According to research published in Statista, many institutions predict a recession and a negative revenue impact. However, e-commerce revenues are still expected to see some more growth. It means that now, more than ever, e-commerce businesses need to deliver…
Too many businesses make the mistake of thinking that once someone has made a purchase, their relationship with the company is over. Far from it! In fact, it’s just beginning. It costs five times more to acquire a new customer than it does to encourage an existing customer to make another purchase. Additionally, increasing customer…
In our previous posts, we wrote about the timing of the abandoned cart emails. Also, we looked at the potential set-ups of the various workflows that you can build to minimize the lost revenue from the abandoned carts. And this time, we want to explore segmentation and find some interesting abandoned cart email examples. Market…
