Smaily (formerly Sendsmaily) founder Erkki Markus has started the company back in 2005. At the time, email marketing was just a term, used by large global organizations, with very little interest about things happening in Baltics.
At the time, the focus was mainly on custom websites and web development. But for Erkki, it wasn’t enough. He wanted to help more customers achieve their marketing goals on the internet. One-time website development didn’t provide consistency and scalability, while email marketing allowed clear measurement of campaigns and creation of segmentation.
So, after quick deliberation in the website development world, Erkki decided to focus on one thing – email marketing. And to do it right! Erkki’s vision was to simplify things and make email marketing accessible not only to designers and front end programmers, but to marketers and small businesses, who wanted to take their marketing to another level.
In 2011, Tanel Rand, a visionary in advertising and marketing, also a cofounder of one of the strongest advertising agencies in Estonia, joined Erkki to do great things. And so it started, from being a small one man company, Smaily has a team of 8 people now – developers, customer support, sales etc. In addition, Smaily has partnerships with content management companies, as well as number of designers, advertising and web development agencies and others, to make sure that everything just works.
Our customers range from freelance designers and SME’s to large international organizations. With our flexible pricing and services strategy, we can accommodate our customers’ needs and provide consultation for further growth.
Our customers include Kaubamaja Group (Selver, I.L.U etc), Express Group (Delfi, EPL etc), Hansab, Maxima, Prisma, Felix, Kalev, Liviko, Elisa, ONOFF, Expert, Aurinko, G4S, Viasat, Saku, If Insurance, Sportland, Apollo, CV-Online, Osta.ee, Starman, Postimees, Äripäev and hundreds of others.
Today, Smaily is the email marketing leader in Estonia and on the shortlist in Baltics and Scandinavia.