Email Marketing, B2B Marketing, Lead Magnets

B2B Email Marketing: The Importance of B2B Mailing Lists

B2B or business-to-business marketing is complex and needs to encompass the impact of various stakeholders within companies with different roles in business purchase decision making. Unfortunately, many organizations have cut their B2B marketing budgets due…
Email Marketing, E-Commerce, Promotional Emails, Promotions

Gmail Promotions Tab: Discover the Benefits

A while back, Gmail introduced their inbox tabs and started sorting email messages automatically. Some emails go to the Primary tab, others to the Social, and a big part of emails land in the Promotions…