Amid this global, rapidly changing COVID-19 pandemic, the world needs to adapt. We see that many brick-and-mortar stores have been trying to move their businesses online. Some already had an online presence; thus, they shift gears and efforts there. If you haven’t yet considered e-commerce or offering at least some of your services online, you…
Getting unsubscribes is not pleasant. As marketers, we put a lot of effort into making the unsubscribe journey as easy as possible so that the customer, the subscriber, would be pleased even if they want to stop all communications. However, we also want unsubscribes to provide valuable information to the business. So, this time let’s…
The COVID-19 pandemic is affecting all of us – our personal and work lives. The situation is changing rapidly, and there is a constant stream of news, changing guidance and advice from the public health authorities – such as quarantine, self-isolation, or social distancing. Many companies have to either stop their operations or activate their…
