Influencers have the power to affect the buying decisions of others. Therefore, it is not uncommon for businesses to add influencers into their marketing mix. What are influencers? Aren’t influencers just for social media? Email marketing and influencers – is that even possible? Lots of questions, so let’s find out more. What is an Influencer?…
It’s no secret that automation already plays a major role in email marketing. For years, automation has helped digital marketers, small business owners, and entrepreneurs streamline their email marketing campaigns and maximize their output. If you thought this useful tool couldn’t get any better, you’re in for a treat. The future of automation in email…
Email marketing is the process of sending out marketing communication via email. With the internet becoming the driving force of any business, email is one of the indispensable tools to run a business. Even though it has been in existence for more than two decades, irrespective of what many feel due to the emergence of…
All industries are trying to adapt to the pandemic, the new rules and guidelines. The changes are affecting brick-and-mortar businesses, but also the digital, online space. COVID-19 and email marketing: what is happening and how is email marketing being affected? COVID-19 Emails First of all, many companies have been sending their COVID-19 related emails. As…
It’s not always easy to understand what to start from when writing emails for the first time, but there are some things that you should always keep in mind. Here is the ultimate guide for beginners about how to write effective emails. 1. Have A Goal in Mind It is incredibly important to have a…
Most successful businesses understand how impactful email marketing can be. About 81% of all small businesses rely on it to acquire new customers and bring back existing ones. It’s a cost-effective way to reach a lot of people at once, and your audience is typically made up of people who have already shown interest in…
Amid this global, rapidly changing COVID-19 pandemic, the world needs to adapt. We see that many brick-and-mortar stores have been trying to move their businesses online. Some already had an online presence; thus, they shift gears and efforts there. If you haven’t yet considered e-commerce or offering at least some of your services online, you…
Getting unsubscribes is not pleasant. As marketers, we put a lot of effort into making the unsubscribe journey as easy as possible so that the customer, the subscriber, would be pleased even if they want to stop all communications. However, we also want unsubscribes to provide valuable information to the business. So, this time let’s…
The COVID-19 pandemic is affecting all of us – our personal and work lives. The situation is changing rapidly, and there is a constant stream of news, changing guidance and advice from the public health authorities – such as quarantine, self-isolation, or social distancing. Many companies have to either stop their operations or activate their…
