What is Smaily?

Smaily is an intentionally simple tool made to create and send out beautiful email newsletters. We’ll help you increase the quality and results of your email marketing, while reducing preparation time and resources.

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We want you

Erkki Markus

Catalyst for Operation Smaily

Tanel Rand

Marketing Maven & Partner

Nele Pint

Keeper of Key Accounts

Jane Milvek

Customer's Leader to Success

Moonika Müllerbeck

GPS to Customer Success

Enelyn Kottise

The Smooth Closer

Stella Tiit

Ace of Socials

Maris Saar

Miss Speller

Adele Baltuoniene

Wizard of Words

Maris Pulk

Damsel of Integrations

Inna Rand

HTML Marvel

Andre Schneider

Reigning Champ of Design

Kait Todesk

Keeper of the Root Password & Partner

Janar Todesk

Developer Extraordinaire & Partner

Mihkel Väin

Full-Stack Debugger

Magnus Kokk

Star-Stack Developer

Mehis Tambu

Scientist of Data

Check out what we’re up to: #wearesmaily

About Smaily

Our system is designed for users of all backgrounds. Whether you’re a marketer with no prior email marketing experience or a designer looking for more creative space, Smaily is your answer.

Smaily makes the tedious technical work an enjoyable creative process and offers enough solutions to cover most of your business needs. We provide a full portfolio of services – from helping you set up your first campaign to providing full content and design services, integrations, consultations etc.

A leader in Estonia, Smaily is the only company in the Nordic and Baltic region to offer such services at an affordable price, without compromising the quality. We believe that every business, no matter the size, should have the possibility to create amazing marketing campaigns.

An artificial intelligence in tracking customer behavior

The founder of Smaily, Erkki Markus, started the company back in 2005. Back then, email marketing was just a term used by large international organizations with very little interest in the Baltics.

At that time, the focus was mainly on web development and creating custom websites. For Erkki, that wasn’t enough. He wanted to help more customers achieve their marketing goals online. One-time website development didn’t provide consistency and scalability. Meanwhile, email marketing made it possible to clearly measure the success of campaigns and make use of segmentation.

Starting Smaily

After quick deliberation in the world of website development, Erkki decided to focus on one thing – email marketing. Erkki’s vision was to simplify things. He wanted to make email marketing accessible not only to designers and front end programmers, but to marketers and small businesses, looking to take their marketing game to the next level.

In 2011 Tanel Rand- a visionary in advertising and marketing and a cofounder of one of the best advertising agencies in Estonia- joined Erkki to do great things.

And so it started- from being a small one man company, Smaily now has a team of 16. The team consists of developers, customer support, sales people etc. In addition, Smaily has partnerships with various content management companies, designers, advertising and web development agencies etc., to make sure that everything works for you.

Solid track record

Our customers range from freelance designers and SMEs to large international organizations. With our flexible pricing and additional services strategy, we accommodate all of our customers’ needs and provide consultation for further growth.

Our customers include the biggest players from all industries in Estonia. Various retailers, insurance and telecommunications companies, security providers, publishing houses etc. all have one thing in common- they send out beautiful emails with the help of Smaily.

Smaily is the email marketing leader in Estonia and on the shortlist in the Baltics and Scandinavia.

WHAT OUR CLIENTS SAY ABOUT US

As they say – The work praises the man… And so do all the happy clients. We needed a reliable partner to handle all our daily, weekly and monthly newsletters and we expected two things from our partner – simplicity and ease of use. And this is exactly what Smaily delivered – their services are really easy to use, their pricing is transparent and they give you a really clear overview about your client’s activity. So you can mark our words – use Smaily, because simplicity is the key!

Jan-Kristjan

www.mylook.ee

For us, Smaily is a truly reliable partner and our cooperation has been professional and flawless right from the day one. We can always be sure, that all our newsletters are made with highest quality on mind and no concessions are made, even when working under the tightest deadlines. So yes, we are really satisfied with the tailored solutions they have created for us over the years and we can recommend Smaily in a heartbeat!

Lauri Jürisoo

www.abcking.ee, www.shu.ee

We’ve been working with Smaily since 2015. The main reason why we decided to choose Smaily, is their personal hands-on attitude which is combined with user-friendly and reliable software. Smaily’s drag and drop platform allows our editors to create beautiful and functional newsletters, while saving valuable time and resources.

Karin Kanepi, Elisa Eesti

Marketing Manager

I’ve been using Smaily for some years by now and can say that they are the biggest e-mailing platform in Estonia for a reason. We love them and apparently a lot of people feel the same way. Smaily platform is reliable, effective and easy to use. Day-to-day this saves us a considerable amount of time…

Greetel Lee, Viaplay Baltics

Chief Marketing Officer

Convenient platform for sending newsletters that is constantly developed. The service has gotten better and better in time. Excellent customer service. Problems are solved in minutes, not in hours or days.

Marek Kaldaäär

www.hilpdesign.com

Smaily is very simple, flexible and clever giving a precise overview about how my campaigns are doing. Next to a great software I really admire their support. They promise to answer your questions within 24 hours, but actually provide the solution within 5 minutes. Awesome work, guys – thank you for making my life much easier!

Kadri Raig, 1Office