Automate with Smaily
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Automation with Smaily is as easy as picking daisies.
Get your emails flowing in the right direction!
Automation is email marketing at its maximum potential
Automation is an email marketing tool that sends your pre-set messages to the customer at the right time and sequence. The flow of the e-mails is based on the customer’s activity. Thus, it is a more personalized approach that benefits both you and your customer and revitalizes your email marketing altogether.
What types of automated emails are there?
Welcoming email is often the first letter a customer receives from you, so make it as memorable as possible. First, think about the customer and what you can offer them. Among other things, you can highlight all the as- pects that make your brand unique and tell your brand’s story, thus creating an emotional connection with the customer. Add social media buttons to the footer of the letter so that the client can use them to keep up with your activities. You can also use a welcome letter to find out how the client would like to communicate with you: how often to receive letters, what topics are of interest to them, etc. A discount code is usually offered in the welcome letter of e-shops. Do everything you can to ensure that the letter provides value to the customer.
Sent to everyone who subscribes to the newsletter and as soon as the form is filled out.
A notification email is for informing the customer about a new account. Make sure to congratulate the client and tell them the benefits of having an account. It is also a good practice to display the account username in the email, making it easy for the customer to search for this information later. To offer the customer as much convenience as possible, add a CTA button to the letter, which the customer can use to access his account immediately.
Sent to those who create an account on the website/e-shop. The email is sent out the same day, as soon as possible after the account is created.
Leaving products in the cart is normal behavior, which does not mean the customer does not want to buy those things. Very often, something interrupts us. Therefore, activating the abandoned cart automation reminds the customer of the products that have not yet become theirs. Be sure to use dynamic content in the email, i.e., the name, image, and price of abandoned products. Don’t forget to add a CTA button so the client can quickly return to the cart to pay.
Send out as a series of letters. If possible, as an SMS. The first email could go out within 10 minutes of abandoning the shopping cart. The third letter should be sent within 72 hours to those who have not responded to the previous emails.
The thank you letter is more emotional than the purchase confirmation email with technical content. It may include, among other things, valuable tips about the purchased product. The email aims to increase the customer’s loyalty and make them feel good.
The letter is sent out when the customer has received the order.
You can organize an event for which you need to register in advance for entry, or you can also hold various webinars. Send an invitation promoting an event to your mailing list or a specific segment. To consider the number of participants, create a registration form and set up a series of related e-mails. Reminder e-mails and repeat invitations will certainly contribute to the success of your event. After the event, it is nice to thank the participants with a thank you e-mail, in which you can also ask for feedback.
You can send out the event invitation when you have already determined the main composition of the event. The confirmation e-mail should be sent immediately after registration. A repeat invitation’s necessity and timing depend on how much time is left until the event, how many have already registered, and what the event type is. It is especially recommended to send a repeat invitation for physical events, while it’s not so important for online events. Be sure to always keep in mind that those who are invited can take into account the time and date of the event well in advance
Automation examples
To properly get you ready for email automation, we’ll give you examples of what different email sequences can look like.
Download our presentation with more examples of automations
Try Smaily now, it’s free!
We’ll help you increase the quality and results of your email marketing while reducing preparation time and resources.
“Using Smaily is really easy and intuitive. You have everything for the price and even more. Everything works really well and the easiest is to use the drag and drop email template editor”
“It is very easy to use and has a logical build-up. And I would also like to give credit to their customer support cause they always help when it’s needed.”
“Smaily is a platform anyone can start using and become quite pro at it in no time. I have introduced Smaily to many of my marketing teams and each time result is same – we switch to Smaily permanently.”