When you start learning about email marketing or even if you have been sending marketing emails for a while, it can be tricky to understand the marketing lingo and all the technical terms. Thus, we have put together a glossary of popular email marketing terms to make it easy for you to learn and understand…
I often write about my great passion – social media marketing – but it would be a good idea to take a peek into other marketing channels as well, if only to widen our horizons. Thus I will make a detour into two fields. First, into e-mail marketing and secondly into promotional gifts. I have…
There are three things to be considered when studying the soul of a well-made newsletter. First of all – the contacts generated by weekly newsletter are generally high-quality contacts. When you direct people to your web through a newsletter, a very good conversion and a long visit will usually occur. Secondly, the newsletter has proven…
Spam filters play a significant role in the success of your email marketing campaigns. Earlier, spam scoring might have been more focused on the message itself, the words and phrases, the language used, grammar, spelling and even punctuation. But now it is more complicated than ever. Many argue that the importance of spam words has…
For the first 3 tips, check out 12 Must-Know Tips and Tricks to Conquer Email Marketing for Your E-Commerce Business, Part 1. 4. How to Maintain A Healthy Email Database For Your Online Business Like everything else, your mailing list needs care and attention. An active mailing list is a sure way to bring better engagement,…
1. Email Marketing: Top Benefits Your E-Commerce Business Successful e-commerce businesses build long-lasting relationships with their clients and prospects. Companies understand the value of a strong brand presence and timely, relevant communications. Hence, many of them invest in email marketing to achieve their goals. Let’s have a look at why it has become so popular….
Things are not looking good. We are living in an age of meaningless subject lines, unappealing headlines and boring content. But if you wish to change all that and send out e-mails that people actually care about and want to read, then this piece here is probably the most valuable thing you are going to…
Some thought that the importance of email would decline over the years. However, email marketing is still as popular as ever. In the meantime, there have been plenty of changes across different social media channels, for example, dealing with the decline in Facebook’s newsfeed organic reach or Instagram and Pinterest changing algorithms. These frequent modifications…
Here at Smaily, we have long believed in the power of emails. Email marketing can significantly increase your ROI, strengthen your brand, and engage your target audience. We will always strive to give you the ability to create and send beautiful emails easily and improve your marketing efficiency and productivity. Over the last ten years,…
SMAILY is the email marketing leader in Estonia and on the shortlist in Baltics and Scandinavia. After many years of development and testing, they have a whole range of E-commerce tools and dynamic assets that gets their users the best results. SMAILY has adapted agile methodologies to support instant functionality together with a whole range…
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