To create successful email campaigns, you need to continuously optimise your email marketing, including your strategy, templates, content and deliverability. To find aspects that need improvement or more vigorous testing you should get to know your audience better. But how can you find out what your subscribers want? Here’s where your email metrics come in…

Undoubtedly, most of us have noticed that email marketing is becoming more and more focused on mobile experience. No surprise as we all expect great rendering and fantastic content on the go, right there on our small screens. Hence, we have decided to take a look at email opens with the focus on the email…

Despite many restrictions email marketing has, we all want to make our emails look professional and, of course, engaging. Proper use of visual elements in our emails can help to create beautifully designed templates, enhancing the content and calls-to-action. So, let’s have a closer look at visual elements in email marketing. CAREFULLY PLAN YOUR EMAIL…

In part 1 we talked about the design and content of your email campaign. In part 2 of How to send better email, we will talk about the importance of a good subject line. No matter how good your newsletter content is, your emails need to get opened first. It is reported that 35% of recipients…

Email is king and still is – a phrase that can’t resonate more truthfully about the current state of email marketing today for small businesses. According to a fresh report industry report by Emma, 47% of marketers report that email generates the most ROI for their organization. In fact, for every $1 a business spends…

Customer experience is the most important part of what we do in Smaily (formerly known as Sendsmaily). During the last couple of years, due to our growth and our customers’ open minds, enthusiasm and trust building our email marketing software, we have experienced that Sendsmaily does not work to support our vision. Hard to pronounce and…