SMAILY BLOG

To many businesses, the Christmas holiday season brings opportunities for increased sales as consumers get ready for the winter holiday spend. These few weeks of festive sales can benefit any company, especially small and medium-sized businesses.

Did you know that almost 60% of B2B Marketers believe that email is the most effective channel for generating revenue? There’s no doubt that email plays a big role in client communication, lead generation, and sales for B2B businesses.

Email marketing is a powerful tool that can help you nurture existing leads and entice cold ones to convert into paying customers. However, if mishandled, email marketing can backfire and kill your sales.

You can have the best, most engaging copy, fantastic design, but without a list of subscribers, you cannot start growing your email marketing channel.

Black Friday, the day after Thanksgiving, has become one of the busiest shopping days of the year in many countries around the world (let’s not forget Cyber Monday, too!). Black Friday “sale season” brings excellent opportunities for businesses – it’s a perfect run-up to the Christmas holidays.

A successful marketing strategy is about finding what resonates with the target audience and leveraging these characteristics to establish a strong connection with your customers.

Psychology should play a pivotal role in any marketing campaign. After all, a successful marketing strategy is about finding what resonates with the target audience and leveraging these characteristics to establish a strong connection with your customers.

If you’re an SEO specialist, you understand how important backlinks are for your ranking. As a matter of fact, they might even be the single most important thing for getting a high place on SERPs. And if you combine them with the best outreach strategy out there, which is email, you should have something.

Customer Lifetime Value, shortened as CLV, is one of the metrics that email marketers should be using. Even though it is not directly referring to the email campaign results, it’s very beneficial.