Email marketing is quite stressful – once you deploy the email, there is no turning back. You cannot recall it. You test, and you proofread. However, sometimes broken links, placeholder images, incorrect spelling or autocorrected words, wrong dates or even contact lists slip through the cracks and get deployed with your live email. Mistakes happen…
All the fuss about social media marketing has overshadowed email marketing. Undermining the power of email is one of the biggest marketing mistakes a business owner or marketer can make. Contrary to some opinions, targeted emails can actually be much more effective than social media marketing. Even though the online marketplace is constantly changing, email…
Email marketing has great ROI, as long as you’ve got an effective strategy. If your audience is no longer clicking through to your marketing newsletters or otherwise engaging, you’ve got a problem. Unfortunately, it’s all too common. Audiences want content that grabs their attention, and motivates them to look further. In order to be sure…
According to the European Commission, small and medium-sized enterprises are “the backbone of Europe’s economy”. No surprise there – SMEs represent about 99% of all businesses in the European Union. Do you know that in the past five years SMEs have created about 85% of new jobs in the EU? That is why today we…
The digital area is no longer new or in its experimental phase. Mobile technology is a pervasive part of our lives and our businesses. With that comes the ever-increasing importance of digital marketing, including an effective email marketing strategy. Email is essential in my line of work as a realtor. Think about how connected everyone…
Businesses across many industries use various ways to schedule appointments with their clients. Sending out appointment confirmations is a good business practice. It demonstrates that you value your clients and their time. Also, you are using the opportunity to remind them about the scheduled appointment. The “no-shows” are bad for any business, but it can…
Most of us are very familiar with SMS messaging. Despite that some businesses believe that SMS could be replaced by other types of messages sent via different digital channels such as Facebook Messenger or WhatsApp, the fact is that billions of people send and receive text messages every single day. Thus, no surprise that SMS…
When you start learning about email marketing or even if you have been sending marketing emails for a while, it can be tricky to understand the marketing lingo and all the technical terms. Thus, we have put together a glossary of popular email marketing terms to make it easy for you to learn and understand…
Here at Smaily, we have long believed in the power of emails. Email marketing can significantly increase your ROI, strengthen your brand, and engage your target audience. We will always strive to give you the ability to create and send beautiful emails easily and improve your marketing efficiency and productivity. Over the last ten years,…
SMAILY is the email marketing leader in Estonia and on the shortlist in Baltics and Scandinavia. After many years of development and testing, they have a whole range of E-commerce tools and dynamic assets that gets their users the best results. SMAILY has adapted agile methodologies to support instant functionality together with a whole range…
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