You may have heard these phrases before – split and A/B testing, or multivariate testing. Sure, these words can resemble some complicated scientific terms, and, for many entrepreneurs or small businesses, these phrases may look like something too challenging to even try. However, we are here to show you that A/B testing is actually not…

Here are the remaining tips to nail this year’s festive season, one for each day of the month. The second part of the article “31 Tips to Nail the Festive Season, Part 1“, for your enjoyment. 🙂 17. Remind and Follow Up If you’re having a festive competition, giving away a voucher, a gift card,…

Building a strategy around stimulating your audience’s emotional side has a name — it’s called emotional branding, and it’s been around for quite a while. The essential idea behind this type of marketing is that your customers and your prospects are exposed to marketing campaigns that are in sync with their emotional profile. By establishing…

December – it’s that time of the year, full of festive cheer and happiness. However, it’s also filled with lots of work for all of us, marketers, business owners, entrepreneurs. Thus, to nail this festive season, follow these 31 tips, one for each day of the month. 1. Plan Your Festive Emails Sooner Rather Than…

To create successful email campaigns, you need to continuously optimise your email marketing, including your strategy, templates, content and deliverability. To find aspects that need improvement or more vigorous testing you should get to know your audience better. But how can you find out what your subscribers want? Here’s where your email metrics come in…

Undoubtedly, most of us have noticed that email marketing is becoming more and more focused on mobile experience. No surprise as we all expect great rendering and fantastic content on the go, right there on our small screens. Hence, we have decided to take a look at email opens with the focus on the email…

Despite many restrictions email marketing has, we all want to make our emails look professional and, of course, engaging. Proper use of visual elements in our emails can help to create beautifully designed templates, enhancing the content and calls-to-action. So, let’s have a closer look at visual elements in email marketing. CAREFULLY PLAN YOUR EMAIL…

In part 1 we talked about the design and content of your email campaign. In part 2 of How to send better email, we will talk about the importance of a good subject line. No matter how good your newsletter content is, your emails need to get opened first. It is reported that 35% of recipients…