The digital area is no longer new or in its experimental phase. Mobile technology is a pervasive part of our lives and our businesses. With that comes the ever-increasing importance of digital marketing, including an effective email marketing strategy. Email is essential in my line of work as a realtor. Think about how connected everyone…
Businesses across many industries use various ways to schedule appointments with their clients. Sending out appointment confirmations is a good business practice. It demonstrates that you value your clients and their time. Also, you are using the opportunity to remind them about the scheduled appointment. The “no-shows” are bad for any business, but it can…
Most of us are very familiar with SMS messaging. Despite that some businesses believe that SMS could be replaced by other types of messages sent via different digital channels such as Facebook Messenger or WhatsApp, the fact is that billions of people send and receive text messages every single day. Thus, no surprise that SMS…
When you start learning about email marketing or even if you have been sending marketing emails for a while, it can be tricky to understand the marketing lingo and all the technical terms. Thus, we have put together a glossary of popular email marketing terms to make it easy for you to learn and understand…
I often write about my great passion – social media marketing – but it would be a good idea to take a peek into other marketing channels as well, if only to widen our horizons. Thus I will make a detour into two fields. First, into e-mail marketing and secondly into promotional gifts. I have…
There are three things to be considered when studying the soul of a well-made newsletter. First of all – the contacts generated by weekly newsletter are generally high-quality contacts. When you direct people to your web through a newsletter, a very good conversion and a long visit will usually occur. Secondly, the newsletter has proven…
Spam filters play a significant role in the success of your email marketing campaigns. Earlier, spam scoring might have been more focused on the message itself, the words and phrases, the language used, grammar, spelling and even punctuation. But now it is more complicated than ever. Many argue that the importance of spam words has…
For the first 3 tips, check out 12 Must-Know Tips and Tricks to Conquer Email Marketing for Your E-Commerce Business, Part 1. 4. How to Maintain A Healthy Email Database For Your Online Business Like everything else, your mailing list needs care and attention. An active mailing list is a sure way to bring better engagement,…
Here at Smaily, we have long believed in the power of emails. Email marketing can significantly increase your ROI, strengthen your brand, and engage your target audience. We will always strive to give you the ability to create and send beautiful emails easily and improve your marketing efficiency and productivity. Over the last ten years,…
SMAILY is the email marketing leader in Estonia and on the shortlist in Baltics and Scandinavia. After many years of development and testing, they have a whole range of E-commerce tools and dynamic assets that gets their users the best results. SMAILY has adapted agile methodologies to support instant functionality together with a whole range…
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