How to Email

Email marketer asking how to email
Email marketer asking how to email
Jay-peg: Freepik

If you have a product or service, the first step to increasing sales is to tell another person about it. For example, if you have decided to offer a garden design service and have a neighbor, you can start by providing your service to him. But first, you have to lure this future customer into buying your service. Since one of the tricks of marketing is pointing out people’s problems and offering them solutions, don’t be afraid to point out what they have missed without your service. For example, say how ugly his garden is. 

Since we are writing from the perspective of email marketing, we recommend you first send your neighbor an email with striking content that will definitely leave an unforgettable impression on him. The email subject line “Your garden is ugly” would also work here, immediately prompting the recipient to open the email. 

However, this article certainly has readers other than gardeners, so let’s get down to ROOT level from the general point of view and answer a question troubling us all – how to email in email marketing. 

Getting Started – Define Your Goals and a Brand Image

You can have a genuinely great creation, but this alone is not enough. Still, if you want your product line, service, or just your cult of personality to prevail and be profitable for you for an extended time, you have to come up with a long, very long master plan. Below you can see how the scenario can play out for your business by planning a well-planned plan. 

How success in email marketing looks like

How to make money in email marketing
Motivational images: Freepik

Look at your SWOT. Swhat? The abbreviation SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Analyzing it is used to evaluate a company’s competitive position and develop strategic planning. With that, you look at the external and internal factors of your company, as well as your current and future potential. Mad boring. 

A brand image is the client’s perception of your brand based on your communication with them. … BElieve in YOUrself! 

Advertise Your Newsletter and Expand Your Mailing List

In order for your personal email to be sent at all, you need to remember to add the recipient’s address to the “to” field. This works the same in email marketing – you need to have at least one recipient. You know you have to quomodocunquize for your business, so do not floccinaucinihilipilificate email marketing. 

Design a Fantabulous Email

Now that you have a bunch of anxious subscribers slowly gathering, it’s time to send them something. We suggest that it should be an electronic mail. But what does one consist of? 

Subject Line and Preheader

Writing a good subject line and preheader is like trying to get a sloth to do a cartwheel – difficult but not impossible. Take, for example, the subject line “Free llama rides for life” and the preheader “Just kidding, we don’t have llamas, but we do have something almost as awesome.” I mean, come on, who wouldn’t want to open that email? So, let your creative juices flow and make your subject line and preheader the star(t) of the show. 


Think of your email content like a sandwich. We know we’re thinking about one right now. Your subject line and preheader are the bread, but the content is the juicy, delicious filling. Don’t be a PB&J when you could be a gourmet grilled cheese.

What = good email content? First and foremost, it needs to be engaging and valuable to your audience. No one wants to read. Instead of a wall of text, spice things up with some humor, trigger words, and/or/maybe eye-catching visuals.

Secondly, keep it concise and to the point. Ain’t nobody got time for a novella in their inbox. Get in, get out, and leave your audience begging for more.

Thirdly, do a cartwheel. Studies have shown that healthy employees tend to be healthier. And healthier people tend to have more energy to write marketing emails. 

Finally, don’t forget to include a clear call-to-action. Whether it’s to make a purchase, sign up for a newsletter, or follow you on social media, make sure your audience knows what you want them to do.

So, go forth and create some (sound judgment) killer email content. Just remember, if your content is a PB&J, you’re doing it wrong, and the subscriber will lose their appetite.

Email marketer with sandwich picture on her screen
Source: Freepik & HuffPost
Other Stuff

Alright, email rockstars, let’s talk about visuals in your marketing emails also. If your email was a rock concert, the visuals would be the pyrotechnics – without them, it’s just a bunch of old dudes playing music. 

Make sure your visuals are high-quality and relevant to your message. If you’re selling a new car, don’t add an image of your bicycle to the email. And please, don’t make your audience squint to see a blurry image. Trying to understand it is like trying to decipher your doctor’s handwriting – it’s a mystery wrapped in a riddle wrapped in a headache. 

And ah, talk about pain in the arch – the elusive unsubscribe button. It’s like a fire escape for your email list. Don’t worry though, just because someone hits that button doesn’t mean it’s the end of the world. They just can’t handle the burns from your fire content. Besides, who wants to keep someone in their lives who doesn’t want to be there? Let them go, let it go, let it be, and find someone who really appreciates how witty (with subject lines) and mesmerizing (with email content) you are. 

Check the Technical Things

To know if your email is for sure cute, you can check it by sending the email to your personal Gmail address. If you don’t have a Gmail address, then create one – most of your subscribers are there. Remember to check the funkcjonality in your digital cellular phone also. Most of your subscribers open their emails also in the TikTok machine. 

Set Automations

Welcome to the world of email marketing automation, where robots take over the world, and you get to sit back and watch the magic happen and make your job disappear. Alright, maybe it’s not that dramatic (right..?), but automations can make your life a heck of a lot easier.

First, you need to decide what triggers your automation. Is it a new subscriber? A purchase? A website visit? Was it something I said? Anyway, it’s like choosing the right tool for the job – you need to figure out what will work best for your particular audience. 

The flow of these emails is based on your customer’s activity, so automation is like having a psychic friend who knows exactly what your audience wants and when they want it. It’s a more personalized approach that benefits both you and your customer, and gives your email marketing a refreshing dose of energy and excitement. 

Go with the flow
Source: Flickr

Hope for the Best

Oh, and click “send” before that, also. 

What NOT to do

Email marketing is a delicate dance between captivating your audience and annoying the ever-loving heck out of them. So, let’s talk about what NOT to do in email marketing, shall we?

  • Don’t spam, even if you do – No one likes spam, not even the kind you can fry up for breakfast. So, don’t be that person who sends emails every five minutes just because you can. Your audience will thank you. 
  • Quit being boring today – Look, I get it. Some topics just aren’t the most thrilling. But that doesn’t mean your email has to be a snoozefest. Add some humor, some flair, and maybe a cat video or two. Spice things up and make it worth your audience’s time.
  • Leave deceptiveness outside business hours – This isn’t a game of cat and mouse, folks. Don’t try to trick your audience into opening your email with clickbait subject lines or misleading content. They’ll catch on, and they won’t be happy about it.
  • Don’t be irrelevant – If you’re sending an email about how to make the perfect grilled cheese sandwich to an audience of lactose intolerant vegans, well, you’ve missed the mark. Make sure your content is relevant to your audience, or they’ll quickly lose interest.
  • BE the experiment – In the world of email marketing, you need to be willing to try new things. A/B testing, new content formats, and different subject lines can all help you find what works best for your audience.
  • Finally – since this is crucial for your marketing to bring good results and be profitable, we need to emphasize it once again – do not forget to click send
Woman doing the cross sing - what not to do
Source: Freepik

So, there you have it – a list of what NOT to do in email marketing. Don’t be a boring, deceptive, irrelevant spammer. Be willing to experiment and find what works best for you and your audience. 


Create an account, start writing to your neighbor now. Always give your all in email marketing and keep your subscribers glued to their computers, lingering for your next email. Cause as Bill Murray once put it: “Whatever you do, always give 100%. Unless you’re donating blood.” 

*Note – we strongly recommend that you check the publication date of this article and proceed with sensible (email) marketing! To succeed in it, keep an eye on our blog for the other 364 days of the year.