It’s not always easy to understand what to start from when writing emails for the first time, but there are some things that you should always keep in mind. Here is the ultimate guide for beginners in crafting perfect email copywriting.
1. Have A Goal in Mind
It is incredibly important to have a goal in mind when writing your emails because that will give you something to focus on. Besides, an email that clearly has an aim will be way more effective than one that doesn’t know what it is trying to do, the message it is trying to send, and so on. After all, you are making an email that will be as effective as possible.
2. Work on The Subject Line
The subject line is perhaps one of the most important elements of a good email. If you really work on your subject line and make it as good as you can, then you will be able to get through to your readers much better. A good idea would be to experiment with different subject lines and see which ones work better than others (and then use them).
3. Perfect Your Opening
Right after your recipient sees the subject line, gets interested, and clicks on it, opening the email, you will need to get their attention and keep them interested. Try to make the first few sentences of your email engaging rather than boring, concrete rather than undecided, and active rather than passive.
4. Get Across Your Main Points
Writing your email with a goal in mind is probably as important as getting across your main points to your audience. What do you want them to do? What do you want them to know? These are the things you want to be included in your email – try to write them as clearly as possible. Be straightforward but not blunt or rude.
5. Focus on The Benefits
Whatever your email’s aim is, there will definitely be some kind of offer you have for your readers. This offer will have both advantages and disadvantages for your readers, but your aim is to focus solely on the benefits of the offer when writing your email. At the same time, try to turn the negative sides into positive ones.
6. Structure Emails with Subheadings
Did you know that you can still use subheadings in emails? This will make them much more structured and coherent, allowing your readers to know which part of your email focuses on which topic. The only thing to remember is that subheadings can work well only if you use them sparingly.
7. Add Different Visuals
Visuals such as videos, images, and animations can significantly improve the appeal of your emails and make your text look less plain. In addition to that, they are great both for keeping your readers focused and for conveying information that text can’t. For instance, many people find videos more informative than articles.
8. Use the Right Tone
Email copywriting is just like writing any other type of content. You need to use a tone that your audience will understand. Once you know who your readers are, you could hire a writer or create the emails yourself. Your emails are still an integral part of your content strategy and can build your brand image quite well.
9. Write A Strong Conclusion
A strong conclusion of your email will sum up everything you’ve talked about in a few short but concrete sentences. Always create strong conclusions for your emails because that will have a much stronger effect on your audience rather than an email that doesn’t have a strong ending.
10. Include A Call to Action
At the end of your conclusion, there should be a call to action or a CTA. This CTA is something that will prompt your readers to do something, to act. Do you want them to purchase something? Then that’s what your CTA should be about. Do you want them to share your video? Include that in your CTA. Nevertheless, don’t always be blunt.
11. Use Your Own Signature
One small touch at the end of your email could be your own signature or, rather, the one you can create with the help of the email platform you are using. For example, it could go something along the lines of, “Yours faithfully, John Smith, Author of XYZ Blog, email@example.com, +1234567890” or you could just use your name and position.
12. Write A Postscript (P.S.)
A postscript or P.S. is a short sentence or paragraph after your signature that includes a small piece of information that you forgot to include. A postscript can work very well if it is not too long and has a truly interesting piece of information. Besides, it is read quite often compared to other parts of emails, such as signatures.
13. Always Proofread
Once you’ve written the email, it is crucial that you proofread it. Grammatical and spelling errors can be quite damaging to the experience your audience gets when reading the emails. Consequently, this experience can lead to your brand image being damaged too. A good idea can also be to ask someone else to proofread your emails and not just do it yourself.
14. Schedule Your Emails
Sending your emails during certain times of the day will prove more effective than simply sending them whenever you want to. Schedule your emails for mornings because that’s when most people check their inboxes. Working days are also better than weekends because the latter ones are the ones when people tend to rest.
15. Follow Up with Other Emails
After you send your email, you will need to wait for an answer, but sometimes, you might not get one. This is when you need to follow up with other emails. Did you send an email offering something? Now, send one that asks how your recipient has been doing and whether they are still interested in the offer.
In conclusion, writing effective emails is one of the most important skills every person should have. Practice as much as you can, and you will see that you have improved your emails and that your readers are more engaged than they used to be.
Author: Tiffany Porter
Next: COVID-19 and Email Marketing: What’s Happening?
All industries are trying to adapt to the pandemic, the new rules and guidelines. The changes are affecting brick-and-mortar businesses but also the digital, online space. COVID-19 and email marketing. Read our next blog post and discover what is happening and how email marketing is affected.
Make sure you check our blog regularly, and don’t forget to subscribe to our emails. Or you may want to follow up on the last blog post on The Importance of Security in Email Marketing if you’ve missed it.