Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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Content & Copywriting

Email Marketing Storytelling: Guiding Subscribers Through Compelling Stories

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Email marketer behind a computer late in the evening
CampaignsContent & CopywritingE-Commerce

FOMO in Email Marketing

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Holding Globe, Symbolizing Appealing to International Audiences with Email Marketing
Content & CopywritingOther

Appealing to International Audiences with Email Marketing (Pt. 2)

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Man Holding Globe, Symbolizing Appealing to International Audiences with Email Marketing
Content & CopywritingOther

Appealing to International Audiences with Email Marketing (Pt. 1)

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Best wishes email sign-off
Content & Copywriting

Crafting the Perfect Sign-Off: How to End Emails with Style

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Email Marketing for Niche Industries - people with thought bubble
Content & Copywriting

Email Marketing for Niche Industries

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Woman reading marketing emails in warm environment
Content & Copywriting

A Guide To Humanizing Your Email Marketing

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Transactional emails - hand holding a transaction receipt bill from a mobile phone
AutomationContent & CopywritingE-Commerce

Demystifying Transactional Emails: A Comprehensive Guide for Everyday Users

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Human figurines carrying a lit lightbulb symbolizing teamwork
Content & CopywritingOther

For a Common Goal – Teamwork in Email Marketing

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Ethics in email marketing
Content & CopywritingOther

Keeping it Honest: Ethical Email Marketing

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Email marketing professional behind laptop writing a list
Content & Copywriting

An Email Marketer’s Cheat Sheet – 6 Things To Check Before You Press Send

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Comics speech bubble with a bang email marketing
Content & Copywriting

Unconventional Email Subject Line Tips

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Collage of different people showing hand gestures
Content & Copywriting

How to Use User-Generated Content in Email Marketing

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A ton of emojis falling and bouncing
Content & CopywritingDesign

Emojis in Email Marketing – Less Words, More Feeling

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A man with laptop recording a video
Content & CopywritingDesign

Top Tips for Getting the Most Out of Videos in Email Marketing

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Content & CopywritingMultichannel Marketing

How to Combine Your Email Marketing and Social Media

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Content & Copywriting

Brand Messaging: Consistency is Key to Customer Loyalty and Retention

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Content & Copywriting

Create Email Campaign Magic with the Psychology of Power Words

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Content & CopywritingMailing List & Subscribers

How to Overcome Email Marketing Fatigue?

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A personal letter customized for the reader
Content & Copywriting

A Guide to Writing a Personal Feeling Customer Service Email

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Content & CopywritingOther

Creative Burnout: Not So Uncommon for Email Marketers

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Image credit: Pixabay
Content & Copywriting

Benefits of Using Multilingual Email Marketing

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Customer Success Stories
Content & CopywritingE-Commerce

Customer Success Stories in Newsletters

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Content & Copywriting

How To Write And Send Your First Marketing Email

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Content & Copywriting

How to Find Content Ideas for Your Email Newsletters?

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Content & CopywritingMultichannel Marketing

Email Marketing: The New Era of Affiliate Marketing

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Wrapped Christmas gifts over a blue background
CampaignsContent & Copywriting

Guide to Successful Holiday Email Newsletter Campaigns

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AutomationContent & Copywriting

The Writing Script to Creating an Engaging Email Sequence

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Content & CopywritingMailing List & Subscribers

Should I Send Emails in Russian?

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Content & Copywriting

7 Email Etiquette Rules Every B2B Marketer Should Know

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Content & CopywritingE-Commerce

Common Email Writing Mistakes that Kill Your Sales and How to Avoid Them

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CampaignsContent & Copywriting

Cognitive Psychology Tips for Email Campaign Strategies, Part 2

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Cognitive psychology in marketing
CampaignsContent & Copywriting

Cognitive Psychology Tips for Email Campaign Strategies, Part 1

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Content & Copywriting

How to Create an Email Newsletter Strategy that Gets Impressive Results

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Content & CopywritingOther

9 Writing Tools to Build a Successful Email Marketing Campaign

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CampaignsContent & Copywriting

9 Powerful Emotional Triggers for Your Email Marketing Campaigns

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Content & CopywritingMailing List & Subscribers

9 Ways to Potentially Increase Your Newsletter Signup Rate

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Content & CopywritingMailing List & Subscribers

3 Psychological Aspects to Bear in Mind in your Email Communication

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CampaignsContent & Copywriting

Customer Onboarding With Email Marketing

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Content & CopywritingDesign

Free Graphics Tools for Email Marketing Campaigns

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CampaignsContent & Copywriting

How to Write Effective Customer Appreciation Emails

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Content & CopywritingDeliverability & Reputation

Create Error-Free Emails: Most Common Email Marketing Mistakes

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Content & Copywriting

10 Outstanding & Eye-catching Ideas For Your Email Signature

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Content & Copywriting

Email Copywriting Tips: How to Write Great Email Content

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Content & Copywriting

How to Write Compelling Hooks for Your Emails (and Why)

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Interactive email increases the click-to-open rate | AMP Technology in Email Newsletters
Content & Copywriting

Interactive Emails: 7 Ways to Use AMP Technology in Email Newsletters to Improve Their Effectiveness

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Email Marketing, B2B Marketing |
Content & Copywriting

B2B Email Marketing: Drive Results with a Variety of B2B Emails

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Content & CopywritingLanding Pages

The Landing Page Tutorial Every Email Marketer Needs

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