Email marketing is widely acknowledged as one of the best tools to drive conversion. It’s favored by marketers because it is a highly-customizable, low-cost way to get a marketing message across. You’ve probably tried it yourself.
The downside, though, is that open rates tend to be on the low side. Sending an email is easy. Pairing it with a great offer is another thing, and convincing the recipient to actually open the email is where the difficulty lies.
As a result, marketers tend to accept lower open rates. They work this factor into their calculations and step up their efforts so that they get to send out as many emails as possible. It’s not a perfect solution, but what do you do?
Well, for starters, forget what you’ve been told about email marketing. You don’t have to be thankful for a 20% open rate on any campaign. In fact, if that’s all you’re getting, it’s time to make some serious changes. While on that mission, you’ll need all the help you can get from experts and the stats about email marketing they publish.
To that end, we’ve scoured the net for advice on how to improve your email marketing campaigns. We came across a lot of advice, and to be honest, some of it left us feeling confused. There’s a lot of conflicting information out there.
Fortunately, we found a brilliant resource for you. The infographic that you’ll see below succinctly lays out everything you need to do to ramp up the success of your email campaigns.
- What the most important aspects of your campaign are
- How to word the subject line properly so that it intrigues your clients
- Why you must use a pre-header
- Why the email address you use to send emails is important
- One hack that can improve open rates by 39%
- Why you should start getting personal in your campaigns
- How automation and triggering can boost your results
- What to focus on with your call to action
- Whether or not to add images
- How to include videos in email messages
- How to take advantage of people’s fear of missing out
- Why good timing is essential
- What it is essential to make the emails mobile-friendly
- How to hack content and the layout of the emails
But why are we still talking about it? Let’s go and have a look through the infographic.
The article was written by Oleh Koropenko