Guides & Tutorials

Adding Google Analytics UTM parameter to a campaign

How to add a Google Analytics UTM parameter to a campaign?

If you have a Google Analytics account and you want to follow your campaign statistics from there, you can add a UTM parameter to your campaign. You can do that at the last step of creating a campaign.

  1. Check the box in front of “Enable Google analytics tracking”.
  2. Insert a preferred parameter name.
  3. Start the post.
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Smaily will automatically add “Source” and “Medium” to newsletter links.

You’ll be able to find the campaign statistics on your Google Analytics account:

Name of the campaign or promotion (utm_campaign): “parameter you added while creating the campaign”
Medium (utm_medium): email
Source (utm_source): smaily