How to add a Google Analytics UTM parameter to a campaign?
If you have a Google Analytics account and you want to follow your campaign statistics from there, you can add a UTM parameter to your campaign. You can do that at the last step of creating a campaign.
- Check the box in front of “Enable Google analytics tracking”.
- Insert a preferred parameter name.
- Start the post.
Smaily will automatically add “Source” and “Medium” to newsletter links.
You’ll be able to find the campaign statistics on your Google Analytics account:
Name of the campaign or promotion (utm_campaign): “parameter you added while creating the campaign”
Medium (utm_medium): email
Source (utm_source): smaily