How to add a preheader?
When creating a template, you can add a preheader to your email. Preheader is a short text which is usually displayed in the recipient’s inbox right after the subject line. It should give the subscriber a short summary of the content of the email.
- To add a preheader, click “Preheader” on the toolbar in the template editor.
- In the new window, you can add the text you want to use as your preheader and see the preview of how it’s going to be displayed on different ESP platforms.