Smaily's Industry Insights

TOP Tips from February



  1. Innovate. Look for new ideas to make your email marketing campaigns engaging and fruitful. Think about collaborations, where unique content could be created and executed in various marketing channels. For example, why not try and collaborate with an influencer from your industry?
  2. Make it easy to unsubscribe from your emails, don’t hide your opt-out link. Remember, your emails must have a straightforward unsubscribe option. Also, getting an unsubscribe is better than being marked as spam because someone couldn’t unsubscribe!
  3. Create responsive emails – it’s about time to let your subscribers read your emails comfortably, on a device they want. Here’s a useful chart from Statista – what have marketers done to optimise their email marketing for different devices?
  4. Add a social media bar to your emails – try to connect with your email audience on social media too. Typically, social media icons are being placed in the email’s footer. Here are some excellent examples.
  5. Stay on top of your game – find time for email optimization. Here’s an excellent quote for some inspiration: “The biggest room in the world is the room for improvement.” – Helmut Schmidt.
  6. Email marketing doesn’t have to be manual and time-consuming. There are a lot of opportunities to add automation to your email marketing deployments. Make the most of them and don’t waste time doing things that can be done automatically!
  7. Don’t be a spammer. Here’s another reason why you shouldn’t buy or rent email lists. Any reputable email service provider will not allow it – your account could be suspended or closed.
  8. Create a welcome email (or a series of emails) – say hello to your new subscribers. It’s expected that email subscribers who receive a welcome email will be around 30% more engaged with the brand!