Email marketing can be highly effective when used correctly. It is a great tool for encouraging repeat customers and customer loyalty. You can create and send email newsletters with minimal effort and reach a wide audience. Also, you can steadily build up your email newsletter database to create a core of repeat users.
The trick is to make your emails effective, and one way you can do this is by including graphics in your newsletters. In the article below, we look at four free graphics tools you can use and why imagery is important for email campaigns.
Photopea is a free online image editor which doesn’t require Flash Player and runs without plugins. It can read and save PSD files and is used for editing raster and vector graphics. Of course, you can use Photopea to make basic changes to your photos. You can edit layer styles, text layers, masks, smart objects, and more.
One of our favorite features there is the impressive font selection. If you need to add a captivating message to your image, then Photopea is the online app for you!
Inkscape is free vector graphics processing software that is fully compliant with XML, SVG, and CSS standards. Inkscape supports multiple platforms and runs on Linux, Mac OS X, and Windows.
It offers a rich set of features and is widely used for both artistic and technical illustrations (like logos and typography, diagrams and flowcharts, caricatures, and clip art). Using vector graphics, it is not bound to a fixed number of pixels like raster graphics. The standardized SVG file format is its base format. SVG is supported by many other applications, including web browsers.
Pixlr is a cloud-based suite of image editing tools and utilities, including several photo editors and a photo sharing service. The program is designed for both simple and advanced photo editing. It has three subscription plans which include Free, Premium, and Creative Pack.
Pixlr also has a great new, free feature called Photomash Studio, where you can quickly create high quality visual assets. With one click, you can instantly remove backgrounds from your photos to create attractive thumbnails or bring attention to your products, among other things. For creative freedom, you can edit the graphics for the background.
Canva is a graphic design platform that is useful for emails, social media, and web content. It has a large library of templates that you can use for inspiration. These are professionally designed and are free to use.
Also, it has an easy-to-use editor in which you can produce things like infographics and headers for your email newsletters. Canva also has a useful branding tool that allows you to incorporate color schemes, fonts, and logos into your creations so you can create a unified look.
Having a business logo in your emails is also important. A logo helps with brand recognition. Also, it helps tie in your marketing and gives a consistent theme and style.
Logo Creator is a free tool with which you can create professional business logos. It is a web browser tool and is easy to use with drag and drop features. You can also add different items like elements, shapes, and text to your logos. Also, you can upload other images or use the various templates available.
6. Adobe Express
Adobe Express is a similar platform to Canva which allows you to create a myriad of graphics for free. You can use this tool to create anything from YouTube thumbnails and Facebook cover photos to email newsletter headers and infographics. It comes with a range of preset sizes and templates for these various graphical designs.
We like the simplicity of Adobe Express, and the way that you can easily manage your images and make quick changes. Also, the editor is incredibly easy to use and has drag and drop features that anyone can learn quickly.
Lastly, we have Pablo which is a graphics platform created by Buffer. Buffer is a popular platform that allows for in-depth social media management and analysis. Their Pablo platform allows you to easily create professional images for your emails. You can create anything from promotional images and infographics to headers and logos.
It also has a large library of stock images that you can incorporate into your designs. These images are searchable so you can find exactly what you want with minimal effort. It also supports a range of common image sizes and templates.
How Can Graphics Tools Improve Your Email Marketing?
In today’s online world, customers do not want to read huge walls of text. Our attention span is limited whilst surfing the web and reading emails. Therefore, utilizing graphics is a great way to break up the text. Also, graphics are eye-catching. You can use them to draw your customer’s attention towards a specific thing – like a new product, or a promotion, for example.
By using imagery in your email newsletters, you can make them far more engaging and interesting. This is often one of the pitfalls of this type of marketing – people find them boring and uninspiring. By using the free tools listed above, you can change this. You can turn your email newsletters into something that people will genuinely want to read!