Creating a Budget for Your Email Marketing Campaign

Money under a missing puzzle piece
Money under a missing puzzle piece
Source: Freepik

One of the best methods to market your business is through email. A profitable email marketing strategy increases revenue, fosters client loyalty, and complies with legal requirements. Email marketing may give advantages that other digital marketing strategies can’t, in addition to giving you the chance to take advantage of the possibility of reaching a wide and precisely targeted audience. You may customize your communications using email marketing and adjust messaging based on customer behavior. To make sure that the proper leads are receiving the most valuable information during the most appropriate moments, you may segment your audiences as well. To get inspired design and content-wise, you can go on a marketplace with a variety of email templates, such as MasterBundles. Email is the most direct channel that your customers have, so it’s important to use it wisely. However, as with any business-related activity, it needs to be financed as wisely and profitably as possible.

The Advantages of Email Advertising

It’s easy to write off email as antiquated in the era of social media. But compared to other marketing channels, including social media, email marketing performs better in many areas. And when you’re planning your marketing budget, this is something to consider. 

Here are a few advantages of advertising through email:

  • Even the most widely used social media platforms have a far smaller user base than email
  • Email targets potential customers by going straight to their inboxes without being filtered by a social media algorithm, reaching those who are already interested in your goods or services. 
  • Because email marketing is adjustable, you may send various messages to different subscribers on your list
  • Email is less expensive than paid web advertising or direct mail
  • Your email list is yours. Email allows you to communicate with consumers even if your preferred social networking platform disappears and takes all of your followers with it
  • You can use stunning email templates to stay professional and up-to-date without wasting time

5 Steps To Develop a Reasonable Email Marketing Budget

Email marketing is a full-spectrum technology, which is great. It may be used for transactional purposes, general subscriber communication, education, reactivation, customer acquisition, retention, and loyalty. Along the whole customer journey, email is crucial. It’s challenging to refuse to set aside money for something like that. So here we’ve gathered 5 steps to create a budget for your next email marketing campaign.

Business woman working behind computer writing
Source: Freepik
1. Set a Target First

Of course, you need to establish a goal before you begin any plan or approach. It will map out your course and keep you on track so that you can successfully complete your objectives.

For instance, your email objectives may be as follows: 

  • Develop a long-lasting email list
  • Increase conversions
  • Boost open rates
  • Improve email accessibility
  • Boost email CTR
  • Create strategies

These are some possibilities that an email marketer could want to accomplish. You may thus focus on it and develop a strategic budget strategy for your future campaign after identifying the aim.

2. Examine Your Entire Income From The Earlier Data Calendar

Before executing a budgetary strategy, you should review and examine your prior earning report from the data calendar if you have one. When reviewing your prior data, for instance, you may gauge the following factor:

  • How many users open your emails?
  • How many users click your links?
  • Which link receives the most clicks?
  • When do people typically accept your emails for opening?
  • Followers: How many people unsubscribe from a campaign at once?

These are the first things you should consider. You may investigate more email campaign statistics if you wish to delve further. Here are some examples for you:

  • The number of customers that buy your items
  • Total number of average campaign revenues
  • The typical monthly subscription income
  • Has anyone generated leads?
  • The typical ROI of the marketing efforts you do, etc.

You may simply gain a general understanding of your campaign’s activity with the use of these hugely important statistics. So make a note of them and estimate the cost of email marketing for your upcoming campaign.

3. Sync Up Your Marketing And Spending Plans

You can’t figure out how to estimate your overall spending and maximize your investment until your marketing strategy and budget plans are in sync. Your income and goals will have a direct impact on the marketing methods you choose to use and the budget you commit to your goals. But, some businesses perform their financial planning and marketing strategies from a different angle and under the control of two separate departments. However, it can’t be the case in the email marketing scenario.

4. List The Resources You Use For Email Marketing

How many resources you have may be determined in a variety of ways. Actually, having sufficient wealth ensures your safety in any circumstance. We are all aware of the negative impact that Covid19 and the energy crisis are having on the state of the world today. The majority of tech-giant corporations are using their resources to get out of this dilemma in order to maintain their position in the internet market and accelerate their own economic growth. Therefore, in order to create a strategic email budget, you must be aware of the number of resources available as well as the best practices for employing them.

Two teammates working out business strategy
Source: Freepik

For example, the following email marketing resources can be listed when building a budget:

  • Amount of experts and their opinions
  • The constraint that presents challenges
  • The remaining capital of the business
  • Day-to-day spending
  • Censored email lists
  • Subscription count
  • Satisfied customers and their endorsement
  • Tool for automating emails
5. Calculate Your Needed Budget

You’ve chosen your target, coordinated your marketing strategies, and have sufficient information and resources. It is now time to estimate the cost of your email campaign and create an email budget after taking all of these factors into account.

But first, let’s look at the measures you’ll need to know to figure out how much your email campaign will cost:

  • The number of subscribers you intend to send through your email campaign is known as the “Send Volume”
  • Cost of the campaign: You may determine the price of a single campaign by dividing the monthly charge by the total number of monthly campaigns.
  • Open rate (50–60% at first): This is the proportion of subscribers who actually read your email. The average email open rate, according to Smart Insights, is 24.79%.
  • The percent of subscribers that clicked through in your email (5 to 10%).
  • The percentage of subscribers that click through on your email and become customers is known as the conversion rate.
  • A conversion’s average value is: This is determined by dividing the total sales income by the total number of clients.

So, using this method, you can simply develop a planned, intelligent, and reasonable email marketing budget.


Now you know that email marketing is a great marketing tool. Moreover, compared to other marketing platforms, email marketing has a lower entrance barrier because it doesn’t call for sophisticated technological or design expertise. Additionally, compared to many other marketing tools, email content creation is quicker. Email marketing is adaptable and efficient for promoting both goods and services. Additionally, it is a cost-effective marketing strategy with a smaller out-of-pocket expense, straightforward tracking and measurement, and a larger potential ROI.