Guides & Tutorials

Campaign statistics

General Statistics

Once the post has been sent, you’ll see the information regarding delivered emails and email addresses that don’t work; a list of contacts who opened the email or clicked on any of the links within the email (as well as the amount of clicks and time of clicks); most popular links; email programs used (including mobile view); contacts who marked the email as spam; contacts who unsubscribed etc. 

To see the statistics go to the “Campaigns” tab and click on the newsletter regarding which you wish to receive the statistics. 

Key indicators

Email marketing Campaign statistics


Delivery percent shows the amount of sent emails that were actually delivered to the recipient’s email address. The first number shows the number of emails that were delivered and the second number shows the number of contacts to whom the email was initially sent out to. 

Open rate

Open rate shows the percentage of contacts who received the email and opened it. These are unique contacts in the database who received the email. Open rate shows the general success of the post. When determining the open rate, all of the contacts who have allowed/displayed images within the email, clicked on at least one link or done both, will be considered. 


Click rate shows the amount of contacts who received the email and clicked on any of the links in the email. These are unique contacts who have clicked on at least one link at least once in the email. 

*The actual success of the email shows the amount of contacts who received the email, found information that interests them and moved on to your webpage. This is the most valuable indicator. 


The “Unsubscribed” field shows the amount of contacts who chose to opt out from receiving newsletters in the future. 

Detailed statistics

You can also see a more detailed statistic regarding each of your posts. This includes, for example, the information regarding the contacts who received the email as well as information regarding addresses to which delivery was not possible; a list of contacts who opened the email or clicked on any link within the email; unsubscribes etc. 

General information

You’ll find any data regarding the post and selected settings for the post under General information. 

Campaign statistics

Created at – date and time of creating the post.

Launched at– the activation/start time of the post. Starting time may differ from the time of creating the post. You can save your post as a draft until the time to start the post comes or when you have the necessary information to start the post.

Due at -a date for which the post is scheduled. If “Sent right away” is displayed under start date, the sending of the post has started five minutes after starting the post. If a date is displayed, this is the date of when the post was sent out. In that case the post could have been started on the 4th of December, for example, but the sending has been scheduled for the 6th. 

Completed at – date and time of when the sending has stopped, i.e. when all the emails had been sent. 

Sender’s address  – email address from which the post is sent out. 

Reply to address – email address to which the recipient can respond to after receiving the email.

Template template used for a particular post.

List(s)  – Contact lists to whom the post has been sent to. When excluding lists those lists will also be displayed under General information. 


Under “Audience” you’ll see the countries in which your post has been opened. In addition, the information regarding the email service providers, operation systems and mobile platforms used by your contacts is displayed.

email programs used


Under “Links” you’ll find information regarding clicks on the links in your email. Email addresses who clicked on a particular link will be shown when you click on the specific link.

clicked on any of the links within the email


You’ll find contacts to whom the newsletter was sent to under “Addresses”. This also includes contacts to whom the delivery failed.

Email marketing Campaign statistics


Here you’ll see the statistics regarding contacts who have received the newsletter and opened it. In addition you can find information regarding clicks on links or images within the newsletter as well as time spent on the clicks. “Viewed” shows how many times the newsletter has been opened and on which dates. 


Under “Failed” email addresses to which sending the newsletter failed are shown. This can be due to many reasons and a specific error message has been added to each contact. See all the error messages under the error messages classifications


Under unsubscribed you’ll find contacts who have chosen to opt out from receiving future newsletters. In addition to the number and percentage which are shown as general statistics, you’ll also find the email address of each unsubscribed contact and the time of unsubscribing.


Under complaints contacts who have marked your post as spam after receiving it, are displayed.


The recipient of your newsletter has the possibility to forward your email. Under forwards you’ll see contacts who have done so. In order to forward the email, you must add that possibility to your email template (more in “Forward to a friend” tutorial) 

To partially import the statistics, read our tutorial “Exporting Campaign Reports”.