Connecting landing page form with a segment

If you want to segment the contacts that subscribe via your landing page into a separate segment, then you need to add a hidden field to the landing page form.

1. Open the landing pages tab and then open the landing page.
2. Click on the form element and then on the right-side menu, add a new field.
3. Select “Hidden field” as the field type.
4. In the “field name” field add a new parameter. This is parameter can be later used to create filters.
5. Use the name of the segment as the field label. Only you can see the label.
6. Add a new value to the field. It can be as simple as “yes” or something else that can be later used to create a filter with the parameter.
7. Save the form and test it. Testing is necessary to add the new parameter to he database.
8. Create a new filter in the “subscribers” tab. Use the newly added parameter and value in the segmentation rules. Save the filter.
9. Now all the new subscribers who register through that form will be added to the segment as well.

If you want to connect your landing page form to a specific segment, follow these steps

1. Open the segment where you want the subscribers to be added after submitting their information via a form.
2. Check the segmentation rules – if the filter has been created parameter-based, remember the name and value of the parameter. If a filter has been created using a “modified” parameter, read more on how to create segments (filters).
3. Open the landing pages tab and the form you want to connect to the segment.
4. Click on the form element and add a new field.
5. Select “Hidden field” as the field type.
6. Name the field after the parameter that is used in the filter of the selected segment.
7. Use the name of the segment as the field label. Only you can see the label.
8. The value of the field should be the same as the value set in the filter conditions of the selected segment.
9. Save the form and test it out.
10. Check if your email was added to the selected contact segment.