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Ideas for Creating a Motivating Internal Newsletter

Happy colleagues reading an internal newsletter
Source: Freepik

On the hunt for fresh, exciting ideas for creating an internal newsletter? You’re in luck! In this post, you’ll learn how to create the best newsletters that strike a delicate balance between employee-focused, organization-focused, and customer-focused content. 

Gone are the days of mundane corporate announcements dominating your newsletter. Instead, you must embrace the power of variety by catering to your readers’ diverse interests and needs. This is how you create a compelling mix that keeps them hooked from the first word to the last.

But before we cover content ideas for creating a compelling internal newsletter, let’s understand what an internal newsletter is and what it looks like.

What is an Internal Newsletter?

An internal newsletter is an email that’s sent to employees of a firm on a regular basis. It’s used to disseminate relevant information and send updates to employees. It keeps employees informed, motivated, and connected to the organization’s goals and values. 

Content and Structure

To ensure readability and clarity, newsletters often follow a structured format that’s tailored to a workforce’s needs and interests.

This may include sections or categories, such as “Company Updates,” “Employee Spotlight,” or “Wellness Tips.” You can build email templates by adding sections that are relevant to your business.

Here’s an example of the structure of an internal newsletter: 

Example of an internal newsletter
Source: Piktochart


Sending monthly newsletters is ideal, though there are companies that opt for a bi-weekly or even weekly schedule.

When people aren’t opening your emails, it can mean they’re overwhelmed. Conversely, infrequent newsletters can lead to a lack of connection and information gaps. Find balance and maintain consistency and regularity by determining an optimal mailing frequency.

20 Internal Newsletter Ideas to Get You Started

Here are some ideas for creating an internal newsletter that you can use. 

1. Introduce New Hires and Celebrate Milestones

Welcoming new team members is an excellent way to make them feel valued and integrated into the organization. Share brief profiles and photos of new hires, highlighting their skills, previous work experience, and unique contributions.

Additionally, celebrate work anniversaries, birthdays, and other significant milestones to recognize and appreciate your employees’ dedication and commitment.

2. Highlight Success Stories

Inspire and motivate your employees by showcasing employee success stories within your organization. Share stories of individuals or teams who have achieved exceptional results or made a significant impact in achieving the company’s goals. 

You could report on how the marketing team experienced phenomenal success with their email and LinkedIn outreach thanks to a tool like Expandi or an Expandi alternative. Acknowledge outstanding contributions and acts of kindness through shout-outs, certificates, or employee spotlights. 

By highlighting the achievements of your team, you not only recognize outstanding performance but also encourage others to strive for excellence. It also helps create a sense of community and fosters collaboration and knowledge-sharing among team members. 

3. Company News and Updates

Want a tried and tested way to keep employees informed about the latest news and updates concerning your organization? Use newsletters. 

Nearly three out of four B2B marketers use them to distribute content.

What platforms B2B marketers use
Source: Content Marketing Institute

Newsletters are great avenues for sharing information about new projects, partnerships, company initiatives, or changes in policies or procedures. You’ll be helping employees stay connected to the strategic goals and vision of the company.

4. Industry Trends and Insights

Demonstrate your industry expertise by providing valuable insights and analysis of current trends and developments. This could include sharing relevant articles, research papers, or market reports.

By keeping your employees updated on industry trends, you empower them to stay ahead of the curve and contribute effectively to the organization’s success.

5. Training and Development Opportunities

Promote a learning culture within your organization by offering valuable tips and resources to help employees enhance their professional skills and knowledge. This could include helpful information regarding mentoring programs, workshops, webinars, conferences, or online courses. 

Emphasize the benefits of continuous learning and encourage employees to take advantage of these resources to enhance their skills and knowledge. Aligning training programs and resources with their needs also leads to improved employee productivity, as mentioned by Attrock.

6. Employee Health and Wellness

Investing in the well-being of your employees is crucial for maintaining a healthy and productive workforce. Promote their well-being by providing wellness tips, healthy recipes, or suggestions for physical activities.

Suggesting exercise routines, stress management techniques and mindfulness practices shows you prioritize employee wellness. It also creates a positive work culture that enhances overall employee satisfaction while boosting morale.

7. Team Building Activities and Events

Promote team collaboration and camaraderie by organizing team-building activities, events, or social gatherings. This could include team outings, volunteer opportunities, or virtual events. Use your internal newsletter to announce such activities and events.

Encouraging a sense of unity and belonging enhances employee engagement and strengthens relationships among team members.

8. Client Success Stories

Perhaps a client has seen email open rates soar by 30% after using a list of your best subject lines. This has boosted their customer engagement as well as conversion rates.

Demonstrate the impact of your work by sharing this and other success stories and testimonials from satisfied clients or customers. Highlight the solutions or services provided, the challenges overcome, and the positive outcomes achieved. This not only boosts employee morale but also reinforces their belief in the value they contribute to your organization’s success.

9. Industry Events and Conferences

Inform employees about upcoming industry events, such as webinars, workshops, conferences, or trade shows, that they may find relevant or beneficial. 

Newsletter example of Industry Events and Conferences
Source: Adobe 

Provide details on registration and guest speakers. Mention the benefits of participating, like networking opportunities. Attending such events allows employees to expand their professional network, gain helpful ideas and insights, and represent the company.

10. Company Culture and Values

Reinforce your company’s culture and values by dedicating newsletter space to discuss and celebrate them.

Share stories, anecdotes, or examples that exemplify the organization’s core values and help employees align their actions with the company’s vision.

11. Employee Surveys and Feedback

Promote a culture of open communication by conducting regular employee surveys and seeking feedback. Share survey or poll results, highlight areas of improvement and communicate the actions taken based on the feedback received. 

Demonstrating a commitment to listening and acting on employee inputs on specific topics or initiatives fosters trust and engagement.

12. Diversity, Equity, and Inclusion Initiatives

Promote a diverse and inclusive work environment by featuring ideas, initiatives, events, or resources related to diversity, equity, and inclusion.

Share success stories, spotlight employee-led initiatives, or provide educational content that fosters understanding and promotes a sense of belonging for all employees.

13. Fun and Engaging Quizzes or Trivia

Add an element of fun and entertainment to your newsletter by including quizzes, trivia, or brain teasers. These will promote a sense of friendly competition and camaraderie. While at it, consider embedding videos, clickable buttons, or GIFs that convey information effectively.

Should you decide to embed videos, consider leveraging AI text-to-video generators to create engaging video snippets for your newsletter. Your readers will thank you, considering videos are highly engaging and can boost user understanding. If by chance your used email client (for example Outlook) doesn’t display videos in HTML emails, you can share a link to the video in the email along with an engaging screenshot.

14. Employee Benefits and Perks

Educate employees about the various benefits and perks offered by the company. This could include healthcare plans, retirement savings options, flexible work arrangements, or employee discounts. 

By highlighting these benefits, you can enhance employee satisfaction and retention.

15. Community Involvement and Corporate Social Responsibility

Share information about your organization’s community involvement initiatives and corporate social responsibility efforts. Highlight volunteer opportunities, charitable partnerships, or sustainability initiatives.

Demonstrating a commitment to social causes helps foster a sense of pride and purpose among employees.

16. Employee-Generated Content and Testimonials

Encourage employees to contribute to the newsletter by submitting articles, ideas, personal anecdotes, or creative content.

Example of Employee-Generated Content and Testimonials in internal newsletters
Source: Canva

Capture their voice by featuring their testimonials and feedback. Allow them to share their experiences working at the company, highlighting the positive aspects and the opportunities for growth.

You’ll be thankful for the diverse and authentic perspectives you get while creating a sense of ownership and involvement among employees. Employee voices can also help prospective hires understand the company’s culture and values.

17. Celebrate Holidays and Special Occasions

Recognize and celebrate holidays, cultural festivals, or special occasions that are significant to your employees. Share interesting facts, traditions, or stories related to these events, promoting a sense of inclusivity and cultural appreciation.

By leveraging your performance management system, you can gather data and insights on employee preferences and interests, enabling you to tailor your celebrations and initiatives accordingly. This personalized approach fosters a positive work environment, boosts employee morale, and strengthens the sense of belonging within the organization.

18. Leadership Messages and Insights

Include messages from senior leaders, such as the CEO or department heads, to share their vision, strategic updates, or words of encouragement. This helps employees connect with leadership and understand the company’s direction.

19. Book or Podcast Recommendations

Encourage a culture of continuous learning by recommending books, podcasts, or other resources that can inspire and educate them. Provide brief summaries or reviews, and highlight the key takeaways to pique their interest.

Also, why not ask and include recommendations from the staff, for example, about a good movie they saw, a concert they attended, or a restaurant with delicious food they recently visited. In this way, you enable the newsletter to become not only a company publication, but a platform for a shared voice.

20. Frequently Asked Questions and Tips

Address common employee questions or concerns by dedicating a section to frequently asked questions (FAQs). Provide clear and concise answers to help employees navigate various processes, policies, or systems effectively.

Ready to Use These Ideas for Creating an Internal Newsletter?

Creating a motivating internal newsletter requires careful thought and consideration. That’s because internal newsletters play a crucial role in keeping employees informed, engaged, and motivated. They serve as a valuable communication tool within organizations to provide updates on company news, events, and initiatives. Additionally, a well-crafted newsletter can contribute to the company’s brand messaging and overall marketing efforts.

Remember, engaged and motivated employees will actively and enthusiastically participate in external campaigns and promote the company’s products or services. By using these remarkable internal newsletter ideas, you can create engaging and impactful newsletters that inspire, inform, and connect your workforce.   


About the Author

Photo of Reena AggarwalReena Aggarwal is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era. Check out her Twitter or message her at!