Sometimes the shortest bits of text are the most effective parts of copy in marketing. It makes sense in today’s fast-paced world, where information is often consumed quickly through endless scrolling. Of course, this also counts in email marketing, and there are several places in emails where you can (or should) convey information to the reader in a short and punchy way. Explore this article to discover how to utilize microcopy in your email campaigns, maximizing effectiveness with minimal content.
