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Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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Frowning woman looking at credit card, symbolizing changes in consumer behavior
E-Commerce

Changes in Consumer Behavior and What It Tells About Your Email Marketing

Understanding shifts in consumer behavior is key to maintaining email performance and avoiding engagement plateaus. This article explores how to spot, interpret, and adapt to these changes with precision and confidence.

Laura Bachmann
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Hot posts

Frowning woman looking at credit card, symbolizing changes in consumer behavior
E-Commerce

Changes in Consumer Behavior and What It Tells About Your Email Marketing

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Email marketer magically moving emails into gmail primary tab
Deliverability & Reputation

Moving Your Emails From the Promotions Tab to the Subscribers’ Primary Tab

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Image with books and ladders between, symbolizing marketing automation between different platforms
AutomationMultichannel Marketing

How to Leverage Marketing Automation Across All Channels

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Person Adding a Block, Symbolizing The Logic Behind of a Marketing Email Structure
Content & CopywritingDesign

The Logic Behind the Structure of a Marketing Email

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Humanizing Your Brand - Email Marketer Happy With Personal Campaign
Content & Copywriting

Humanizing Your Brand With Behind-The-Scenes Content

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Person pushing a gigantic mobile phone, symbolizing push notifications and email marketing
Multichannel Marketing

Combining Push Notifications and Email Marketing

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A laptop on a car with binoculars on the screen, symbolizing geotargeting in Email Marketing
Mailing List & SubscribersPersonalization

Email Expeditions: Geotargeting in Email Marketing for Global Success

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Microcopy in Email Marketing
Content & Copywriting

Microcopy in Email Marketing: Maximizing Impact With Minimal Text

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Mocha Mousse in Email Marketing
Design

Pantone’s Color of the Year 2025: Mocha Mousse in Email Marketing

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Text over the post-it note about thinking outside the box, symbolizing creative email marketing

Want to Break the Rules? Creative Email Marketing Tactics That Defy Convention

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People working in an office behind computers learning email etiquette
Other

Email Etiquette: Rules for Crafting Professional Emails

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An envelope in a mystical sphere in the woods, symbolizing the cryptic subject line
Content & Copywriting

The Cryptic Subject Line: Is the Mystery Worth the Risk?

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Email marketer behind a computer with a calendar, symbolizing business day email marketing
Automation

How Business Day Scheduling Can Drive Email Marketing Success

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