Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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Email marketer magically moving emails into gmail primary tab
Deliverability & Reputation

Moving Your Emails From the Promotions Tab to the Subscribers’ Primary Tab

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Image with books and ladders between, symbolizing marketing automation between different platforms
AutomationMultichannel Marketing

How to Leverage Marketing Automation Across All Channels

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Person Adding a Block, Symbolizing The Logic Behind of a Marketing Email Structure
Content & CopywritingDesign

The Logic Behind the Structure of a Marketing Email

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Humanizing Your Brand - Email Marketer Happy With Personal Campaign
Content & Copywriting

Humanizing Your Brand With Behind-The-Scenes Content

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Person pushing a gigantic mobile phone, symbolizing push notifications and email marketing
Multichannel Marketing

Combining Push Notifications and Email Marketing

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A laptop on a car with binoculars on the screen, symbolizing geotargeting in Email Marketing
Mailing List & SubscribersPersonalization

Email Expeditions: Geotargeting in Email Marketing for Global Success

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Microcopy in Email Marketing
Content & Copywriting

Microcopy in Email Marketing: Maximizing Impact With Minimal Text

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Mocha Mousse in Email Marketing
Design

Pantone’s Color of the Year 2025: Mocha Mousse in Email Marketing

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Text over the post-it note about thinking outside the box, symbolizing creative email marketing

Want to Break the Rules? Creative Email Marketing Tactics That Defy Convention

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People working in an office behind computers learning email etiquette
Other

Email Etiquette: Rules for Crafting Professional Emails

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An envelope in a mystical sphere in the woods, symbolizing the cryptic subject line
Content & Copywriting

The Cryptic Subject Line: Is the Mystery Worth the Risk?

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Email marketer behind a computer with a calendar, symbolizing business day email marketing
Automation

How Business Day Scheduling Can Drive Email Marketing Success

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Image of a crowd of people looking at their phone symbolizing mailing list management
Mailing List & Subscribers

The Beginners Guide to Mailing List Management

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