Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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Someone searching in an archive box, representing reusing email marketing content
Content & Copywriting

From Archives to Results: Reusing Old Email Marketing Ideas and Content

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Image of a boat coming from a laptop screen, symbolizing dynamic content in email marketing
Design

How to Use Dynamic Content to Personalize Email Marketing

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User Experience and Email Marketing

User Experience (UX) and Its Impact on Email Campaigns

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Stressis inimene ümbritsetud kelladega - kiireloomulisus meiliturunduses
CampaignsContent & Copywriting

Urgency in Email Marketing: Effective Strategy or Tiresome Noise?

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Woman working, exploring email marketing content trends on iPad
Content & Copywriting

What Do People Want? Exploring Current Content Marketing Trends for Email Marketing Success

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Using Web Safe Fonts
Design

Why Web Safe Fonts Still Matter in Email Design

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Marketers analyzing website data, symbolizing Boost website with email marketing analytics
Analytics & StatisticsMultichannel Marketing

How to Use Email Marketing Analytics to Boost Your Website’s Performance

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Frowning woman looking at credit card, symbolizing changes in consumer behavior
E-Commerce

Changes in Consumer Behavior and What It Tells About Your Email Marketing

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Email marketer magically moving emails into gmail primary tab
Deliverability & Reputation

Moving Your Emails From the Promotions Tab to the Subscribers’ Primary Tab

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Image with books and ladders between, symbolizing marketing automation between different platforms
AutomationMultichannel Marketing

How to Leverage Marketing Automation Across All Channels

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Person Adding a Block, Symbolizing The Logic Behind of a Marketing Email Structure
Content & CopywritingDesign

The Logic Behind the Structure of a Marketing Email

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Humanizing Your Brand - Email Marketer Happy With Personal Campaign
Content & Copywriting

Humanizing Your Brand With Behind-The-Scenes Content

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Person pushing a gigantic mobile phone, symbolizing push notifications and email marketing
Multichannel Marketing

Combining Push Notifications and Email Marketing

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