Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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AI in Email Marketing

The Rise of AI in Email Marketing: Friend or Foe?

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Design

Images in Email Marketing – More than Meets the Eye

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Gmail Strengthens Email Security - Authentication
Deliverability & Reputation

No More Unauthenticated Emails! Gmail Strengthens Email Security

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Gmail Promotions Tab
Deliverability & Reputation

Gmail Promotions Tab: Your Brand ≠ Negative Experience

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Blue and yellow frames symbolizing AB testing in email marketing
Analytics & Statistics

How to Use A/B Testing Features to Optimize Your Email Marketing Campaigns

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Programmer making an HTML email, taking notes
Design

Limitations of the HTML Email – What to Keep in Mind

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Young email marketer using Schema Markup

Schema Markup for Email Marketing (A Guide for Non-Technical Marketers)

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Woman looking at smartphone - Mail Privacy Protection
Analytics & Statistics

Mail Privacy Protection (MPP) and Email Marketing

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Email marketing professional behind laptop writing a list
Content & Copywriting

An Email Marketer’s Cheat Sheet – 6 Things To Check Before You Press Send

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Email marketing platforms comparison - Smaily vs Mailchimp
Smaily's Industry Insights

Plan Your Email Marketing Wisely – Comparing Smaily with MailChimp

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Busy and content woman focused behind her laptop
Deliverability & Reputation

QA Testing Your Email Marketing Campaigns: Eliminating Mistakes in Emails

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Gmail logo graphics
Deliverability & Reputation

Gmail Promotions Tab: Discover the Benefits

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Spam

The Anatomy of Spam Traps – What They Are and How to Avoid Them?

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The History of GDPR and Other Privacy Rules in Email Marketing

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Design

Email Footers: An Underappreciated Part of Marketing Emails

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DesignOther

Free Resources for Email Marketing: Get Inspired and Be More Productive With Your Campaigns

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Deliverability & Reputation

A Guide to Improving Your Email Sender Reputation

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Design

The Importance of Mobile View in Email Marketing

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Man looking at smartphone laptop screen open, in kitchen
Mailing List & Subscribers

Single Opt-in and Double Opt-in: Pros and Cons

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Design

Email Coding & Web Coding: It’s Not The Same

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Deliverability & Reputation

BIMI Email Authentication: What You Need to Know

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AI for Email Marketing: What You Need to Know

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Design

Accessibility in Email Marketing: Tips and Best Practices

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Other

Email Marketing Glossary for Beginners: Main Terms and Phrases

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Interactive email increases the click-to-open rate | AMP Technology in Email Newsletters
Content & Copywriting

Interactive Emails: 7 Ways to Use AMP Technology in Email Newsletters to Improve Their Effectiveness

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Email Marketing, Transactional Emails, Email Automation
E-Commerce

The Difference Between Transactional Email and Marketing Email

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Other

The Power of Voice: What Could The Future Hold For Email Marketing?

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