What does it take to build a successful email marketing strategy in the age of AI? In this guest article, founder of Stripo and our good partner Dmytro Kudrenko shares practical insights from more than two decades in the industry. From data maturity and testing to meaningful metrics and smarter workflows, he explains why the future of email marketing isn’t about replacing marketers – it’s about helping them become more strategic.
Strategy Building
Modern Email Marketing Strategy: Essential Skills and Metrics Behind Success
