Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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Blue and yellow frames symbolizing AB testing in email marketing
Analytics & Statistics

How to Use A/B Testing Features to Optimize Your Email Marketing Campaigns

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Combination of facial features concept, symbolizing email segmentation
AutomationMailing List & Subscribers

Email Segmentation: The Complete Overview

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Girl giving a five star rating on mobile word-of-mouth marketing example
CampaignsMultichannel Marketing

From Customers to Advocates: Email Strategies for Word-of-Mouth Marketing

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Smiling construction worker behind laptop doing email marketing

Email List Growing Strategies for Home Improvement Contractors

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Best wishes email sign-off
Content & Copywriting

Crafting the Perfect Sign-Off: How to End Emails with Style

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Email marketing for retail business - person holding retail shopping bags
E-Commerce

Building an Effective Email Marketing Plan for a Retail Business

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Programmer making an HTML email, taking notes
Design

Limitations of the HTML Email – What to Keep in Mind

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Email Marketing for Niche Industries - people with thought bubble
Content & Copywriting

Email Marketing for Niche Industries

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Handshake - consumer trust in email marketing
Campaigns

Email Marketing Techniques to Increase Consumer Trust

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Woman reading marketing emails in warm environment
Content & Copywriting

A Guide To Humanizing Your Email Marketing

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Transactional emails - hand holding a transaction receipt bill from a mobile phone
AutomationContent & CopywritingE-Commerce

Demystifying Transactional Emails: A Comprehensive Guide for Everyday Users

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Re-engagement email marketing campaign - two hands in contact with the At sign
Campaigns

8 Steps for Running an Effective Re-Engagement Email Campaign

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