Get started free

Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

Get the latest posts in your email

Mocha Mousse in Email Marketing

Design

Pantone’s Color of the Year 2025: Mocha Mousse in Email Marketing

A woman looking at a computer with a magnifying glass, symbolizing the importance of accessible emails

DesignEmail Technicalities

Best Tips to Design Accessible Emails

DesignEmail Technicalities

Images in Email Marketing – More than Meets the Eye

Programmer making an HTML email, taking notes

DesignEmail Technicalities

Limitations of the HTML Email – What to Keep in Mind

Photo manipulation GIFs in email marketing

Design

A Moving Email: How to Use GIFs in Email Marketing

A ton of emojis falling and bouncing

Content & CopywritingDesign

Emojis in Email Marketing – Less Words, More Feeling

Man in fishing gear, catching a fish through a computer - virtual reality

CampaignsDesign

Email Marketing Gamification: Best Practices

A man with laptop recording a video

Content & CopywritingDesign

Top Tips for Getting the Most Out of Videos in Email Marketing

DesignEmail Technicalities

Email Footers: An Underappreciated Part of Marketing Emails

DesignEmail TechnicalitiesOther

Free Resources for Email Marketing: Get Inspired and Be More Productive With Your Campaigns

Design

Email Marketing Design: the Art of Typography

DesignEmail Technicalities

The Importance of Mobile View in Email Marketing

Analytics & StatisticsDesign

5 Email Marketing Tips To Improve Email Open Rates

DesignEmail Technicalities

Email Coding & Web Coding: It’s Not The Same

Content & CopywritingDesign

Free Graphics Tools for Email Marketing Campaigns

DesignStrategy Building

How to Create Brand Consistency in Your Email Marketing Campaigns

Design

Email Marketing Designs: What is Popular?

DesignEmail Technicalities

Accessibility in Email Marketing: Tips and Best Practices

Email Marketing Online Marketing Marketing Psychology

Content & CopywritingDesign

9 Cognitive Psychology Hacks for a Winning Email Marketing Script Creation

DesignMultichannel Marketing

Social Media Bars in Email Marketing Templates

Puma

Content & CopywritingDesignMailing List & Subscribers

Unsubscribe Links in Emails: What to Say and Where to Place Them?

Design

Visual Elements in Email Marketing: A Brief Overview