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Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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Someone searching in an archive box, representing reusing email marketing content
Content & Copywriting

From Archives to Results: Reusing Old Email Marketing Ideas and Content

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Stressis inimene ümbritsetud kelladega - kiireloomulisus meiliturunduses
CampaignsContent & Copywriting

Urgency in Email Marketing: Effective Strategy or Tiresome Noise?

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Woman working, exploring email marketing content trends on iPad
Content & Copywriting

What Do People Want? Exploring Current Content Marketing Trends for Email Marketing Success

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Person Adding a Block, Symbolizing The Logic Behind of a Marketing Email Structure
Content & CopywritingDesign

The Logic Behind the Structure of a Marketing Email

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Humanizing Your Brand - Email Marketer Happy With Personal Campaign
Content & Copywriting

Humanizing Your Brand With Behind-The-Scenes Content

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Microcopy in Email Marketing
Content & Copywriting

Microcopy in Email Marketing: Maximizing Impact With Minimal Text

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An envelope in a mystical sphere in the woods, symbolizing the cryptic subject line
Content & Copywriting

The Cryptic Subject Line: Is the Mystery Worth the Risk?

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Green eye with a clock on it, symbolizing event registration emails
Content & CopywritingOther

7 Psychological Triggers to Boost Appointment and Event Registration Emails

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Opening a mystery box symbolizing product descriptions in email marketing
Content & CopywritingE-Commerce

Clever Copy that Converts: Product Descriptions in Email Marketing

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Human and robot hand joining and touching an envelope symbol, symbolizing ChatGPT and email marketing
Content & Copywriting

ChatGPT’s Role in Email Marketing: An Asset or a Liability?

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Image of an eraser standing next to a whiteboard, symbolizing error correction emails
Content & CopywritingOther

Top 3 Essential Steps to Sending Error Correction Emails

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People giving and looking at customer testimonials in email marketing
Content & CopywritingE-Commerce

From Inbox to Impact: Maximizing Customer Testimonials in Email Marketing

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Art of Storytelling in Emails
Content & Copywriting

Persuading the Metrics With the Art of Storytelling in Emails

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Optimize your mailing list - image of laptop on green field, symbolizing seasonal email marketing
Content & CopywritingMailing List & SubscribersOther

Seasonal Sweep! Optimize Your Mailing List and Revamp Your Messages

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Content & Copywriting

Email Marketing Storytelling: Guiding Subscribers Through Compelling Stories

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Email marketer behind a computer late in the evening
CampaignsContent & CopywritingE-Commerce

FOMO in Email Marketing

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Holding Globe, Symbolizing Appealing to International Audiences with Email Marketing
Content & CopywritingOther

Appealing to International Audiences with Email Marketing (Pt. 2)

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Man Holding Globe, Symbolizing Appealing to International Audiences with Email Marketing
Content & CopywritingOther

Appealing to International Audiences with Email Marketing (Pt. 1)

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Best wishes email sign-off
Content & Copywriting

Crafting the Perfect Sign-Off: How to End Emails with Style

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Email Marketing for Niche Industries - people with thought bubble
Content & Copywriting

Email Marketing for Niche Industries

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Woman reading marketing emails in warm environment
Content & Copywriting

A Guide To Humanizing Your Email Marketing

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Transactional emails - hand holding a transaction receipt bill from a mobile phone
AutomationContent & CopywritingE-Commerce

Demystifying Transactional Emails: A Comprehensive Guide for Everyday Users

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Human figurines carrying a lit lightbulb symbolizing teamwork
Content & CopywritingOther

For a Common Goal – Teamwork in Email Marketing

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Ethics in email marketing
Content & CopywritingOther

Keeping it Honest: Ethical Email Marketing

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Email marketing professional behind laptop writing a list
Content & Copywriting

An Email Marketer’s Cheat Sheet – 6 Things To Check Before You Press Send

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Comics speech bubble with a bang email marketing
Content & Copywriting

Unconventional Email Subject Line Tips

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Collage of different people showing hand gestures
Content & Copywriting

How to Use User-Generated Content in Email Marketing

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A ton of emojis falling and bouncing
Content & CopywritingDesign

Emojis in Email Marketing – Less Words, More Feeling

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A man with laptop recording a video
Content & CopywritingDesign

Top Tips for Getting the Most Out of Videos in Email Marketing

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Content & CopywritingMultichannel Marketing

How to Combine Your Email Marketing and Social Media

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Content & Copywriting

Brand Messaging: Consistency is Key to Customer Loyalty and Retention

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Content & Copywriting

Create Email Campaign Magic with the Psychology of Power Words

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Content & CopywritingMailing List & Subscribers

How to Overcome Email Marketing Fatigue?

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A personal letter customized for the reader
Content & Copywriting

A Guide to Writing a Personal Feeling Customer Service Email

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Content & CopywritingOther

Creative Burnout: Not So Uncommon for Email Marketers

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Image credit: Pixabay
Content & Copywriting

Benefits of Using Multilingual Email Marketing

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Customer Success Stories
Content & CopywritingE-Commerce

Customer Success Stories in Newsletters

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Content & Copywriting

How To Write And Send Your First Marketing Email

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Content & Copywriting

How to Find Content Ideas for Your Email Newsletters?

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Content & CopywritingMultichannel Marketing

Email Marketing: The New Era of Affiliate Marketing

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Wrapped Christmas gifts over a blue background
CampaignsContent & Copywriting

Guide to Successful Holiday Email Newsletter Campaigns

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AutomationContent & Copywriting

The Writing Script to Creating an Engaging Email Sequence

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Content & CopywritingMailing List & Subscribers

Should I Send Emails in Russian?

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Content & Copywriting

7 Email Etiquette Rules Every B2B Marketer Should Know

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Content & CopywritingE-Commerce

Common Email Writing Mistakes that Kill Your Sales and How to Avoid Them

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CampaignsContent & Copywriting

Cognitive Psychology Tips for Email Campaign Strategies, Part 2

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Cognitive psychology in marketing
CampaignsContent & Copywriting

Cognitive Psychology Tips for Email Campaign Strategies, Part 1

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Content & Copywriting

How to Create an Email Newsletter Strategy that Gets Impressive Results

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Content & CopywritingOther

9 Writing Tools to Build a Successful Email Marketing Campaign

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