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Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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A laptop showing trees on growing stacks of coins, symbolizing email marketing financial goals

Strategy Building

How to Align Email Marketing Strategies with Your Business’s Financial Goals

Businessmen looking at a graph, exploring 5 marketing concepts for email marketing

Strategy Building

From Theory to Practice: Using The 5 Core Marketing Concepts in Email Marketing

Micro Conversions Leading to the Target in Email Marketing

Strategy Building

From Micro Conversions to Major Success in Email Marketing

Mailing List & SubscribersStrategy Building

From Blogs to Inboxes: Using Link Exchanges to Grow Your Mailing List

An illustration of a single golden-colored figure standing out in the crowd, symbolizing ideal customer email marketing

PersonalizationStrategy Building

Top 10 Email Marketing Techniques to Target Your Ideal Customer

Multichannel MarketingStrategy Building

Multichannel Marketing and Email’s Essential Role in the Mix

Strategy Building

The Art of Community Building With Email Marketing

Learning from email marketing failures_ woman looking at laptop

OtherStrategy Building

Learning from Others’ Email Marketing Failures

Wooden game pieces symbolizing email marketing customer personas

Mailing List & SubscribersStrategy Building

Customer Personas in Email Marketing: How to Effectively Implement Them

CampaignsStrategy Building

From Attention to Action: The AIDA Approach in Email Marketing

B2B vs B2C email marketing

Specific SectorsStrategy Building

B2B vs. B2C Email Marketing: What’s the Difference, and How to Nail Them Both

Dartboard Symbolizing Email Marketing ROI

Analytics & StatisticsStrategy Building

Top 5 Effective Strategies to Improve Email Marketing ROI

Young email marketer thinking behind laptop - acquisition emails

Mailing List & SubscribersStrategy Building

Acquisition Email Tips to Grow Your Customer Base

Handshake - consumer trust in email marketing

CampaignsStrategy Building

Email Marketing Techniques to Increase Consumer Trust

How to connect CRM and email marketing

Multichannel MarketingStrategy Building

How to Use Email Marketing and CRM Together

Money under a missing puzzle piece

OtherStrategy Building

Creating a Budget for Your Email Marketing Campaign

Pink graph growing strategy

Multichannel MarketingStrategy Building

7 Ways Email Marketing Can Influence Your SEO Rankings

E-CommerceStrategy Building

Email Marketing Guide for E-Commerce

Content & CopywritingStrategy Building

Brand Messaging: Consistency is Key to Customer Loyalty and Retention

Smaily's Industry InsightsStrategy Building

10 Email Marketing Mortal Sins

Strategy Building

Ways to Use Email Outreach to Grow Your Business

E-CommerceStrategy Building

8 Clever Upselling Strategies in Email Marketing to Sell More Without Being Pushy

Strategy Building

10 Effective Email Marketing Strategies to Generate More Sales

E-CommerceStrategy Building

Email Marketing For eCommerce – 10 Perfect Strategies To 3x Your Sales

Woman in computers checking out info

Strategy Building

The Basics Of Sales With Email Marketing

Analytics & StatisticsStrategy Building

A Brief Introduction To the Customer Lifetime Value (CLV)

Mailing List & SubscribersStrategy Building

6 Proven Ways To Capture Email Leads

Content & CopywritingStrategy Building

How to Create an Email Newsletter Strategy that Gets Impressive Results

Woman with laptop writing phone by the side

Mailing List & SubscribersStrategy Building

How to Grow Your Email Marketing Contact List

Person sending a large number of emails from a smartphone

AutomationStrategy Building

How often should you send marketing emails?

AutomationStrategy Building

How to Build Email Marketing Funnels That Convert

E-CommerceStrategy Building

The Stages of a Sales Funnel AIDA Model

crm with email marketing

Multichannel MarketingStrategy Building

5 Top Advantages of Integrating CRM with Email Marketing

Deliverability Works in Email Marketing

Deliverability & ReputationStrategy Building

How Deliverability Works in Email Marketing and What Can You Do to Improve It

DesignStrategy Building

How to Create Brand Consistency in Your Email Marketing Campaigns

OtherStrategy Building

Keys to Effective Cold Email Outreach

Email TechnicalitiesStrategy Building

AI for Email Marketing: What You Need to Know

E-CommerceStrategy Building

6 Ways To Convert New Customers Into Repeat Customers

Email Marketing, Email Support

Multichannel MarketingStrategy Building

5 Ways to Use Email Marketing Effectively in Your Omnichannel Support Strategy

Strategy for Generating Leads For Your Online Business - Smaily

Multichannel MarketingStrategy Building

The Comprehensive Strategy for Generating Leads For Your Online Business

Referral Marketing Email Marketing Customer Satisfaction

Strategy Building

How to Increase Customer Satisfaction and Referrals Through Email Marketing

attract attention in email marketing | better open and click-through rates | Email blocks

Content & CopywritingStrategy Building

9 Commandments for Newsletter Creators

Smaily founder and CEO Erkki Markus

Strategy Building

7 Reasons Why Targeted Emails Are More Effective Than Social Marketing

Multichannel MarketingStrategy Building

How SMS Marketing Fits into Your Email Marketing Strategy

CampaignsStrategy Building

Email Marketing + Promotional Gifts = a Great Idea?

Email Marketing, Automated Workflows, Email Trends

Strategy Building

Hacking Email Marketing Once and For All

Content & CopywritingStrategy Building

3 Ways Emotional Emails Can Increase Customer Loyalty