Smaily Blog

Not just email marketing! Here you will find latest trends and well-working tips for all of your marketing activities! Dig in and work smarter!

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Man holding a big clock symbolizing the Best Time to Send an Email
AutomationCampaigns

When is the Best Time to Send an Email? Understanding the 11 Crucial Factors

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Campaigns

From Attention to Action: The AIDA Approach in Email Marketing

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Person giving a heart shaped envelope, symbolizing a welcome email
AutomationCampaigns

The ABC of Welcome Email: From Effective Copy to a Working Funnel

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Email marketer behind a computer late in the evening
CampaignsContent & CopywritingE-Commerce

FOMO in Email Marketing

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Hand holding megaphone - referral email marketing
Campaigns

Referral Email Marketing: The Secret Weapon for Business Growth

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Business partners B2B
Campaigns

Email Marketing for B2B: How to Craft Effective Campaigns?

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Keeping buyer as your customer - client making an online purchase
CampaignsE-Commerce

Post-purchase Emails: How to Keep Buyers as your Customers

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Girl giving a five star rating on mobile word-of-mouth marketing example
CampaignsMultichannel Marketing

From Customers to Advocates: Email Strategies for Word-of-Mouth Marketing

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Handshake - consumer trust in email marketing
Campaigns

Email Marketing Techniques to Increase Consumer Trust

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Re-engagement email marketing campaign - two hands in contact with the At sign
Campaigns

8 Steps for Running an Effective Re-Engagement Email Campaign

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eCommerce email marketing done right
CampaignsE-Commerce

E-commerce Email Marketing Success – 8 Case Studies

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Happy birthday envelope
AutomationCampaigns

Celebrate Every Subscriber: Tips on Writing Heart-Warming Birthday Emails

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Black Friday black presents with shopping carts
CampaignsE-Commerce

Lessons from Black Friday

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Santa looking through a yellow wall giving a warning sign
CampaignsE-CommerceOther

Jingle Bells, Selling Smells – How to Avoid Holiday Kitsch in Email Marketing

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Young man on the couch with dog behind his laptop
Analytics & StatisticsCampaigns

Polls in Marketing Emails – the Power of Interest in Opinion

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Man in fishing gear, catching a fish through a computer - virtual reality
CampaignsDesign

Email Marketing Gamification: Best Practices

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CampaignsE-Commerce

How to Profit From Product Launch Emails?

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CampaignsE-Commerce

E-commerce Email Marketing Statistics in 2022

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AutomationCampaigns

Email Drip Campaign Tips and Best Practices

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Campaigns

How PR Emails Can Make or Break Your Business

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A computer with webinar participants on the screen
Campaigns

Webinar Email Marketing: Successfully Promoting Your Webinar With Emails

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Campaigns

How to Use Email Marketing for Human Resources and Recruitment

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Wrapped Christmas gifts over a blue background
CampaignsContent & Copywriting

Guide to Successful Holiday Email Newsletter Campaigns

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CampaignsE-Commerce

Winter Holiday Email Campaigns: The Perfect Opportunity to Drive More Sales

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CampaignsE-Commerce

Stand Out With Your Black Friday and Cyber Monday Email Marketing Campaigns

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CampaignsContent & Copywriting

Cognitive Psychology Tips for Email Campaign Strategies, Part 2

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Cognitive psychology in marketing
CampaignsContent & Copywriting

Cognitive Psychology Tips for Email Campaign Strategies, Part 1

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People looking at laptop pointing fingers
CampaignsMultichannel Marketing

Customer Review Emails: Generate More Reviews with Email Marketing

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CampaignsContent & Copywriting

9 Powerful Emotional Triggers for Your Email Marketing Campaigns

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CampaignsMailing List & Subscribers

How to run a Re-Engagement email campaign and win back lost subscribers?

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AutomationCampaigns

Email Campaign Timing: Best Practices

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CampaignsContent & Copywriting

Customer Onboarding With Email Marketing

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CampaignsContent & Copywriting

How to Write Effective Customer Appreciation Emails

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CampaignsLanding Pages

The Perfect Landing Page for Your Email Marketing Campaign in 2021

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Sending a Product Update Email
CampaignsE-Commerce

How to Send Engaging Product Update Emails

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Campaigns

Email Marketing + Promotional Gifts = a Great Idea?

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CampaignsE-Commerce

31 Tips to Nail the Festive Season, Part 2

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Email Marketing for Seasons
CampaignsE-Commerce

31 Tips to Nail the Festive Season, Part 1

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